26 Oct
Croesus Finansoft
Toronto
Company DescriptionCroesus provides innovative, high-performance, and secure wealth management solutions that include portfolio management systems, portfolio rebalancing tools, and application programming interfaces (APIs). These solutions empower wealth management professionals to improve their productivity, enhance their client relationships, make informed decisions, and maximize the management of their assets under management. Croesus’s mission is to provide a superior experience to its clients, users, partners, and employees and to positively impact the community.
With more than 200 employees in its Montréal, Toronto, and Geneva offices,
Croesus has won several industry awards for being a high-quality solution provider and an outstanding employer. PositionCroesus is seeking a Senior Product Marketing Manager who will be responsible for the overall offering of Croesus solutions for the North American and European markets. The position requires a minimum of 10 years' experience in wealth management marketing, specifically wealth management technology solutions.
The candidate will be required to travel regularly, speaking on behalf of Croesus and hosting webinars, panels, roundtables, and presentations. He or she will also be required to meet with existing and potential clients, regulators, and other stakeholders in the wealth management and WealthTech industry. Define markets, target segments, and personas.
Define the positioning, narratives, and key messages of our solutions. Define differentiators for each solution. Play a central role in the strategic planning process.
Contribute significant elements to the company's strategic thinking, based on facts and trends.
Define commercial strategies for our various solutions concerning different markets and segments. Monitor the execution of strategies and make adjustments as necessary.
Create and maintain product and market matrix elements. Maintain and develop the product marketing foundation for each solution, product, and module. Ensure the final packaging of new solutions before launch.
Take an active part in product launches. Participate in the development of yearly national marketing plans. Collaborate with the product management team in formulating product roadmaps.
Research and analysis
Perform market analysis and forecasting. Conduct and manage primary and secondary market research. Estimate market sizes and shares (total, addressable, and target markets).
Analyze competition from several countries.
Collect and analyze information about ecosystem stakeholders. Create, execute, and manage surveys through the web, focus groups, and individual discussions.
Develop and maintain relationships with market research firms and strategic consultants. Analyze reasons for wins and losses in tenders and contracts with new clients. Internal and external collaboration
Lead ongoing discussions with the product management team regarding requirements, pricing, and packaging of our various solutions. Support the sales and business development teams in product positioning and communication with clients and prospects. Collaborate with the rest of the marketing team to provide content for marketing initiatives (presentations, brochures, blogs, articles, videos,
case studies, websites, etc.).
Play an important role in responding to calls for tender (RFPs). Monitor and positively influence discussions between development teams on current and planned innovations. Engage in ongoing discussions with sales and business development teams.
Maintain harmonious and constructive relationships with industry stakeholders, including regulatory agencies, industry associations, and government institutions. PartnershipsResearch and recommend potential partners (technology and business). Build and maintain excellent relationships with current and potential partners.
Define and manage marketing initiatives with Croesus partners. RequirementsExperience and education
University degree in marketing, strategy,
management, finance, economics, financial engineering, or related fields
Minimum 10 years of B2B marketing experience in the financial, wealth management, or FinTech/WealthTech industry
International perspective or experience
Work experience in North America and EuropeExperience working in a FinTech, WealthTech, or financial institution
Knowledge of securities and other investment products
Knowledge of portfolio management
Experience in market research, competitive intelligence, and product marketing
Excellent understanding of FinTech, WealthTech, and wealth management industry issues
Strong ability to research, analyze, summarize, and interpret quantitative and qualitative data
Ability to create presentations for senior management and board of directors
Experience and ease in communicating with senior executives
Bilingual (third language is a strong asset)Ability to work in multidisciplinary teams
Strong knowledge of Google and Microsoft products and environments
Other information
Why join the Croesussian family?Annual salary + Corporate profit-sharing plan
Sports program
Gym available at our Laval head office
Telemedicine + group insurance (super useful for the family )Group RRSPProximity to Montmorency metro
Ongoing training and development plan
Referral bonus
Indoor and outdoor parking & electric car recharging
Access to bike sharing
Beautifully renovated and spacious office
Complimentary breakfast every morning
Weekly Happy hours,
prepared by our Croesus Life PartnerAre you interested in this challenge? Do you believe you have the qualities and expertise required for this position? Please complete your application today.Although all applications are carefully analyzed, we will communicate only with those selected. Thank you for your interest in Croesus.#J-18808-Ljbffr
▶️ Senior Product Marketing Manager
🖊️ Croesus Finansoft
📍 Toronto