26 Oct
Accoravillage
Toronto
L ocation: British Columbia - Remote
Preference is given to applicants located in or near the communities we serve, which include Powell River, Courtenay, Cumberland, Bowser, Union Bay, Hornby Island, Texada Island, and Bowen Island.
Senior Manager, Marketing
Be one of the many First Credit Union team members who say, “I love my job” - this resonates in our 5-star rating on Glassdoor and our standing as one of B.C.’s Top Employers. First Credit Union is a financial co-operative with branches in eight communities across the south coast of B.C., focused on the financial, social, and environmental well-being of our members and the communities we serve.
The Senior Manager of Marketing develops and implements marketing strategies to drive growth, boost brand awareness, and increase member engagement. This role shapes the credit union’s market presence through data-driven campaigns, strategic communication, and leading a dynamic team. Focusing on growth and innovation, the manager ensures all efforts align with First Credit Union’s vision and values while fostering community relationships.
Major Responsibilities:
Develop and execute data-driven marketing strategies that support the credit union’s business objectives, focusing on member acquisition, retention, and product promotion.
Maintain and evolve the credit union’s brand identity across all marketing channels, ensuring consistent messaging and a strong brand presence.
Drive strategic marketing planning sessions with credit union leadership, providing insights into market trends, competitor analysis, and member behaviour.
Lead, mentor, and manage a dynamic marketing team, fostering creativity, collaboration, and professional development.
Design and launch multi-channel marketing campaigns (digital, events, social media) aimed at enhancing member engagement and increasing product usage.
Oversee the creation of member communication strategies, including newsletters, email marketing, and personalized outreach to improve the member experience.
Participate in special projects, committees, implementation teams and other related assignments required for operational, cross-departmental, or corporate initiatives.
Foster strong relationships with external partners, including media, vendors, and community partners, to elevate the credit union’s profile and brand reputation.
Lead market research initiatives to anticipate industry trends and capitalize on emerging opportunities, providing strategic recommendations to senior leadership.
Develop strategies to expand market reach, optimize product offerings, and enhance member engagement through digital channels, ensuring that First Credit Union remains competitive in a rapidly evolving financial landscape.
Serve as the go-to resource for internal organizational communications, ensuring clear and consistent messaging across all departments and teams.
Direct digital marketing efforts, including content strategy, social media, email campaigns, and the website, ensuring alignment with brand values and overall marketing objectives.
Required Experience, Knowledge, Skill, and Ability:
Bachelor’s degree in Marketing, Business, Communications,
or a related field. A Master’s degree or additional certifications in leadership or marketing strategy is preferred.
7-10 years of experience in marketing, preferably within the financial services or credit union system.
3-5 years of experience in a leadership role, managing teams, projects, and marketing budgets.
Expertise in developing, executing, and optimizing marketing strategies across multiple channels.
Strong analytical capabilities, with experience in interpreting marketing data to drive decision-making and continuous improvement.
Experience in developing and executing marketing strategies that have driven growth, improved brand visibility, or increased member engagement.
Experience with regulatory requirements and marketing within a compliance-heavy environment is preferred.
Successful employees will demonstrate the following skills:
Exceptional communication skills, with the ability to effectively convey ideas and strategy to senior leadership, cross-functional teams, and external partners.
Demonstrated ability to lead and inspire teams, fostering a results-driven, innovative, and collaborative work environment.
High-level strategic thinking, with a strong understanding of market positioning, competitive analysis, and growth opportunities.
Ability to thrive in a fast-paced environment, balancing multiple priorities while maintaining a focus on long-term strategy.
Strong interpersonal skills, with a focus on relationship-building and partner engagement.
Deep understanding of credit union principles, operations, and financial products, with the ability to translate these into impactful marketing initiatives.
Why work for us?
Take advantage of opportunities for career development including continuous training, education support and career planning.
Embrace our commitment to employee wellness including a comprehensive employee and family assistance program.
Enjoy a competitive compensation package.
Be part of a company that is dedicated to making meaningful community impact.
Who should apply?
To support employment equity and diversity in the workplace, we welcome applications from all groups, including visible minorities, Indigenous Peoples, persons with disabilities,
persons of diverse sexual orientation, gender identity or expression (LGBTQ2S+), and others who may contribute to diversity at First Credit Union. We also recognize unique styles, perspectives, and beliefs that support a diverse, respectful, and inclusive work environment.
First Credit Union is a community owned financial institution. When your customers are your shareholders, it changes the way you run your business. We don’t ever have to choose between what’s best for our business, what’s best for our community, or what’s best for our members; they are one and the same. This is the cooperative advantage.
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▶️ Senior Manager, Marketing
🖊️ Accoravillage
📍 Toronto