23 Oct
Groupe Marcelle
Mount Royal
Groupe Marcelle is currently looking for a Brand Manager, development and portfolio strategy – Watier for a permanent full-time position.
Reporting to the Senior Brand Manager - Watier, the Brand Manager will be responsible for actively participating in product development and driving the brand's innovation and launch strategy. The candidate will draw on her/his analysis of category performance, products and profitability to effectively manage the portfolio and product life cycles. The person will also manage a variety of relationships with internal and external collaborators.
WORK ENVIRONMENT
- Workplace: 5600, Côte-de-Liesse Road, Montreal, Quebec in hybrid mode (minimum three (3) times a week at the office).
- Growing company.
- A dynamic team of professionals.
- Benefits: Competitive base salary and generous benefits package (including flexible hours, medical and dental insurance, pension plan, bonus and holiday vacation).
- Employee discounts on all Marcelle Group products.
YOUR RESPONSIBILITIES WILL BE
- Work with innovation and R&D; teams on seasonal and promotional launches, considering market trends and consumer needs while building a balanced and profitable brand portfolio.
- Develop sound business plans that will deliver incremental brand profits.
- Determine pricing, margins, distribution strategy, sales forecasts, discontinuations, exit strategy, etc.
- Have an in-depth understanding of the portfolio and make recommendations to improve the offering.
- Work closely with sales, purchasing, logistics, marketing, and finance departments to develop and execute marketing plans on time and on budget.
- Closely monitor the competition, analyze the market,
and track trends to identify opportunities and ensure continued brand growth.
- In collaboration with cross-functional teams, inform 360 plans to support launches and promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.
- Work closely with merchandising and category management on distribution strategy.
- Create promotions and campaigns that are relevant to the brand and will help strengthen the core business.
WE WOULD LIKE TO MEET YOU IF YOU HAVE
- Bachelor's degree in communications and/or marketing or another related field.
- Minimum 8 years experience in marketing and communications in cosmetics industry (required).
- Knowledge of the Canadian cosmetics market, drugstore retailers and/or global trends.
- Strong ability to analyze and synthesize data to provide clear direction for brand innovation and launches.
- Experience in market data analysis (e.g., Nielsen) and sales analysis tools.
- Good knowledge of Microsoft Office suite (Word, Excel, PowerPoint).
- Ability to interpret financial data (P&L;, pricing analysis, etc.).
AND IF YOU ARE
- Passionate about cosmetics and skin care.
- Curious, daring, positive and collaborative.
- Organized, autonomous and able to take initiative.
- Able to manage multiple priorities and tight deadlines.
- Agile and flexible.
The task and responsibilities listed above are summaries and indicatives.
TO APPLY
We invite interested individuals to use our online recruitment module by submitting an application to https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle.
DIVERSITY AND INCLUSION
Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees.
The use of the masculine gender in this document refers to both men and women.
Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
▶️ Brand Manager - Development and Portfolio Strategy
🖊️ Groupe Marcelle
📍 Mount Royal