21 Oct
TEKsystems
Toronto
Description:
FULLY REMOTE WITHIN CANADA - GTA CANDIDATES WILL NEED TO GO INTO OFFICE
One of TEKsystems largest financial services client is looking to hire an Email Marketing Automation (SFMC) Developer to join their Customer Journeys team.
This person will be working client-side on the delivery, execution and automation of all email marketing campaigns for every line of business across the enterprise.
As an Email Marketing Automation (SFMC) Developer, you will take on primary development of multiple automated customer journeys.
The Customer Journeys team has a mandate to enable and leverage customer data and insights to deliver meaningful impact to our customers.
As part of this,
Marketing Automation has become a huge priority and focus.
This is a hands-on role responsible for building NEW journeys and automations (in line with best practices) and optimizing existing Journeys.
GENERAL RESPONSIBILITIES:
Service Levels
• Define and maintain standards, processes and procedures as required, ensuring their alignment with the latest industry best practices and standards as defined by the Enterprise Digital Center of Excellence team
• Investigate and resolve deliverability issues as they arise
• Adhere to a production schedule to ensure accurate and timely delivery
• Provide regular status updates and quickly escalate potential issues – communicate to key stakeholders and managers on an ongoing basis
• Document outcomes, report progress and communicate results and recommendations to larger team and key stakeholders on a regular basis
Brand & Customer Experience
• Govern content and production of all Marketing Automation assets, ensuring adherence to brand,
privacy and security policies, and production and deployment processes
• Understanding of Governance and Compliance requirements as they relate to legislation
• Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, CASL, PIPIEDA, etc.)
Database Marketing
• Understanding of database marketing and CRM programs and procedures
• Automate data flow between existing databases and Salesforce Marketing Cloud
• SQL experience is an asset
Governance and Compliance
• Be a subject matter expert on digital communication (including email marketing) best practices including creative, performance and CAN SPAM compliance
• Execute processes to ensure compliance with regulations
Risk Management and Control
• Provide subject matter input into the effectiveness of Marketing Automation journey mapping and email deployment initiatives via Salesforce Marketing Cloud and implement changes quickly to resolve issues.
• Identifying areas of concern to be completed or escalating as needed to the Scrum Master and Senior Manager
Additional Skills & Qualifications: Qualifications:
• Marketing Automation specialist with hands on experience with Salesforce Marketing Cloud - Automation Studio, Email Studio, Journey
Builder
• AMPScript Experience is a must
• SQL Experience is a must
• Deep understanding and tactical experience in setting up data integration points to support Marketing Automation journey's across multiple channels (including email, direct mail, online advertising, etc.)
• Implement and deploy test strategies and where required conduct QA to ensure accuracy of code development, journey mapping and deployment by segment
• Deploy advanced email strategies, including preferences, segmentation, dynamic content and triggered emails as required
• Strong knowledge of email development best practices
• Strong written and oral communication skills – must be able to communicate technical direction, discuss and incorporate stakeholder's feedback, and communicate issues found and solutions clearly
Experience Level: Intermediate Level
À propos de TEKsystems: Nous sommes partenaires dans la transformation.
Nous aidons les clients à activer des idées et des solutions afin de profiter d'un nouveau monde d'opportunités.
Nous sommes une équipe solide de 80 000 personnes, nous travaillons avec plus de 6 000 clients, dont 80 % faisant partie du Fortune 500, partout en Amérique du Nord, en Europe et en Asie.
En tant que chefs de file de l'industrie des services technologiques complets, des services aux talents et des applications du monde réel, nous travaillons avec des leaders progressistes pour favoriser le changement.
C'est le pouvoir d'un vrai partenariat. TEKsystems est une société du groupe Allegis.
About TEKsystems: We're partners in transformation.
We help clients activate ideas and solutions to take advantage of a new world of opportunity.
We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia.
As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.
That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
▶️ Email Marketing Automation (SFMC) Developer
🖊️ TEKsystems
📍 Toronto