19 Oct
The Calgary Airport Authority
Calgary
Number of positions available: 1
Status: Full-Time, Permanent
Closing Date: Oct 31, 2025
OUR TEAM
We are more than just planes and tarmacs. Our purpose travels beyond our runway into the communities we serve. We are about connections, stories, and life-defining adventures. We are committed to fostering an environment where our people are rewarded through meaningful work experiences.
The Calgary Airport Authority manages and operates YYC Calgary International Airport and YBW Springbank Airport and collaborates with the many partners who make up YYC - from airlines to government agencies and retail outlets.
WHAT YOU WILL DO
The role of General Manager,
Commercial Marketing & Partnership is responsible for developing and implementing an integrated commercial marketing, advertising, and partnership program that aligns with the organization’s strategic goals. Key responsibilities include leading business development efforts, tracking the progress of marketing initiatives, and ensuring the successful execution of advertising and partnership plans.
RESPONSIBILITIES INCLUDE:
- Lead, coach, and mentor the marketing team: Set clear performance goals, provide guidance, and foster professional development.
- Develop a collaborative culture: Promote cross-functional teamwork among retail, Ground Transportation Services, Air Service Development, and other directorates.
- Manage budget and resources: Oversee the marketing budget, ensuring all activities are cost-effective and aligned with business objectives.
- Recruit and develop talent: Ensure the marketing team has the right skill set and resources to achieve business goals.
- Develop comprehensive marketing strategies:
Create long-term and annual marketing plans to support YYC’s commercial objectives across retail F&B;, Ground Transportation Services, and Air Service Development.
- Set clear marketing goals: Define measurable objectives for increasing brand awareness, engagement, passenger experience, and revenue generation.
- Support commercial goals: Collaborate with the Air Service Development team to create marketing campaigns that attract new airlines and promote new routes.
- Align with corporate strategy: Ensure that all marketing initiatives align with YYC’s overall business goals and corporate strategy.
- Increase awareness of YYC: Lead initiatives to promote YYC locally, nationally, and internationally as a leading airport in North America.
- Develop branding campaigns: Drive brand positioning strategies,
ensuring YYC’s image resonates with passengers, airlines, retailers, and partners.
- Lead advertising and digital campaigns: Oversee paid advertising, content marketing, SEO, and social media to improve passenger engagement and awareness.
- Monitor and manage performance: Develop analytics tools to track the effectiveness of marketing campaigns and adjust strategies based on performance data.
- Optimize customer experience: Ensure marketing supports an exceptional passenger journey from ground transportation, through retail, to boarding.
WHAT YOU BRING
- Bachelor’s degree in business or commerce.
- 6 to 8 years’ experience in Marketing, and/or Partnership.
- Strong working knowledge in developing strategic Marketing and Partnership strategies.
- Business experience in digital advertising and running successful social media campaigns.
- Excellent knowledge and experience in business development, marketing, and sponsorships.
- Ability to effectively interact with multiple internal and external stakeholders.
- A keen ability to adapt and reset priorities in a rapidly changing environment.
WHAT ELSE
- Must be able to obtain and maintain a restricted area identification card (RAIC).
- This role is eligible for our hybrid work model with a combination of in-office and remote work.
Our Values:
- ACCOUNTABLE. We take ownership and step up to get the job done.
- CUSTOMER-FOCUSED. We consider the customer in all that we do.
- COLLABORATIVE.
We are stronger when we reach out and work as a team.
- RESILIENT. We are able to withstand or recover quickly from difficult conditions.
- CREATIVE. We strive to find new and better ways of doing things.
Are you looking for the journey of a lifetime? One that’s focused on creating effortless and memorable experiences for millions of guests and travelers each year.
The Calgary Airport Authority is an equal opportunity employer committed to diversity, equity, and inclusion. We encourage all qualified applicants to apply including women, Indigenous people, persons with disabilities, members of visible minorities,
members of the 2SLGBTQ+ community, and others who may contribute to organizational diversification of ideas.
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▶️ General Manager, Commercial Marketing & Partnerships
🖊️ The Calgary Airport Authority
📍 Calgary