Director, Marketing Strategy

Director, Marketing Strategy

Director, Marketing Strategy

5700 Yonge St, North York, ON M2M 4K2, Canada Req #2974

Monday, September 23, 2024

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work,





there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.

What’s in it for you as an employee of QFG?

- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Hybrid and flexible work arrangements
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Director, Marketing Strategy. Could It Be You?

The Director, Marketing Strategy is a dynamic and strategic leader responsible for driving the organization's marketing initiatives and achieving business objectives for their respective lines of business. This role requires a deep understanding of marketing principles, consumer behavior, and the latest industry trends.





This individual will play a key role at the journey leadership table by participating and helping inform the strategy and annual goal development of the business.

What’s it like working as a Director, Marketing Strategy at Questrade?

The ideal candidate is someone that is passionate about positioning and messaging that resonates with buyers, decision-makers, and corporate executives, and has a proven track record of success in developing and executing innovative marketing strategies that deliver measurable results.

They seek to learn what differentiates our products/services from competitors and distill that information into simple, informative, and easy-to-understand stories.





They are an evangelist who loves the products they support and can energize and rally internal teams around a common cause. A leader with excellent management skills, capable of mentoring and leading a high-performing team. Someone that is adaptable to the styles and needs of different stakeholders.

Need more details? Keep reading…

In this role, responsibilities include but are not limited to:

- Develop and implement comprehensive marketing strategies that align with the overall business goals and objectives.
- Lead the development, execution, refinement and communication of our comprehensive marketing strategy aligned with our mission, vision, and values.
- Drive the strategy, plans, budget and executions that deliver on annual targets and set the stage for continued growth
- Conduct thorough market research and analysis to identify target audiences,





understand their needs, and develop customer personas.
- Help define and develop specific consumer segments and their valued behaviors to help deliver growth.
- Ensure our value proposition and messaging differentiates the product/service in the marketplace, to resonate with the target customers, and support the broader company vision and objectives.
- Cultivate a culture of continuous innovation and collaboration within the marketing team, encouraging experimentation and creativity to drive growth and market differentiation.
- Manage the marketing budget effectively, allocating resources strategically to optimize ROI and maximize campaign impact.
- Stay informed about emerging marketing technologies and trends,





incorporating innovative solutions into marketing strategies to enhance effectiveness.
- Analyze marketing campaign performance using data-driven insights, continuously refining strategies based on results and customer feedback.
- Cultivate strong relationships with key stakeholders, including cross-functional marketing team, journey and mission teams, and technology team.
- Collaborate with cross-functional teams, including the broader marketing team, sales and service, and journey and mission leaders, to ensure marketing efforts are cohesive and well-integrated across all channels.
- Provide strategic guidance and mentorship to senior marketing managers, promoting their growth and development.

So are YOU our next Director, Marketing Strategy? You are if you…
- Have a Bachelor's degree in marketing, business administration, or a related field.






- Have 15+ years of progressive experience in marketing, with at least 5 years in a leadership role.
- Have a proven track record of developing and implementing successful B2C and B2B2C marketing strategies that have significantly contributed to business growth.
- Have financial services industry experience.
- Have a proven ability to set annual and quarterly plans and prioritize team projects and workload.
- Have a strong understanding of consumer behavior, market dynamics, and competitive landscapes.
- Have exceptional strategic thinking, analytical, and problem-solving abilities.
- Are proficient in analyzing data to derive actionable insights, leveraging data to inform decisions, optimize campaigns, and demonstrate the impact of marketing initiatives on business outcomes.






- Have deep expertise in digital marketing, lead generation, and customer lifecycle management.
- Have a solid understanding of the intricacies of the digital landscape and ability to seamlessly integrate various marketing channels to create cohesive, effective campaigns that resonate with target audiences
- Have experience leading cross-functional agile teams to develop and execute go-to-market strategies and multi-channel marketing programs.
- Have excellent communication and presentation skills, both written and verbal, with the ability to effectively articulate marketing strategies to stakeholders at all levels.
- Have exceptional leadership skills,





with a track record of inspiring and managing high-performing teams and building strong relationships across all levels of the organization.
- Have a passion for innovation and a willingness to embrace new marketing approaches.

Additional kudos if you…
- Have experience and knowledge of the broker and/or retail financial services in banking, mortgage, real estate and insurance industries.

Sounds like you? Click below to apply!

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#LI-Hybrid

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

▶️ Director, Marketing Strategy
🖊️ Questrade
📍 North York