Marketing Manager

Marketing Manager

Job details

Here’s how the job details align with your profile.

Pay

- From $80,000 a year

Job type

- Full-time

Shift and schedule

- Weekends as needed

- Monday to Friday

Location

Innovation Cluster Peterborough and the Kawarthas in Peterborough, ON

Benefits

Pulled from the full job description

- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Vision care

Full job description

Are you looking for a career where you can make a real difference? At the Innovation Cluster—Peterborough and the Kawarthas (ICPK), we are celebrating our twenty-year anniversary.

Innovation Cluster Peterborough and the Kawarthas (ICPK) is a nonprofit organization supporting Clean Tech,





Healthcare Tech, AgriTech, and IT entrepreneurs in commercializing, scaling, and innovating their businesses.

Our vision is to propel growth and entrepreneurship across the region by establishing Peterborough and Kawartha Lakes as a Centre of Innovation. The organization is at a pivotal point in its strategic transformation, reinventing its approach to creating a bold future that aligns with its mission and the region's emerging needs and opportunities.

We support growing and mature businesses by providing dynamic programming, mentorship, workshops, advocacy, and networking opportunities that help them achieve their business goals and grow our local community, job market, and economy.

POSITION SUMMARY

ICPK is seeking an experienced, intellectually curious, and dynamic professional to lead strategic and program marketing planning and implementation while leading business development initiatives to support the organization's mission.







ICPK requires that candidates have recent experience in a business accelerator or nonprofit innovation centre. The position requires an exceptional strategist and result-driven leader. She/he will be skilled at working with ICPK staff, clients, and partners to impact priorities by:

- Lead resource development lines of business, including Corporate Relations, Client Programs, Grants, and sponsors, while consistently maintaining superior relationships and increasing revenue.
- Develop and implement marketing and communication plans and strategies, including public relations, media relations, digital communications, key messaging, storytelling, and brand experience.






- Manage the delivery of a suite of for-fee tactical marketing services to clients and ensure quality deliverables and high client satisfaction.
- Develop and manage the execution of outbound programming, program strategies, and events for the Innovation Cluster in alignment with partner MOUs, community needs, and IPCK KPIs.
- Develop compelling materials that support ICPK's advocacy, educational, and development efforts.

Be responsible for expanding awareness in target industries, geographic markets, and constituent groups by engaging the public, attracting new audiences, leading marketing, building market, and mindshare within the region and province to increase overall revenue contribution.

Key Responsibilities:

- Develop and manage local marketing initiatives, including traditional and digital media.
- Develop and maintain strategic partnerships with target companies,





corporate and funding partners, and community and business leaders to generate necessary public support and funding.
- Initiate new ways to generate revenue by building and expanding differentiated programs that fill unmet target market needs.
- Set revenue goals and objectives and implement long- and short-range plans to meet those objectives and ensure long-term sustainability.
- Develop and implement annual operating plans, recognize and act on opportunities, shift gears and comfortably handle risk, recover from setbacks, and overcome obstacles.
- Convey the energy, meaning, and importance of ICPK's mission and work.
- Excel at promoting ideas and vision, able to read the audience, and persuade others to act with a sense of urgency






- Engage with partners and target industry clients and members year-round, recognizing the impact of communicating progress and results, inspiring involvement, and ensuring a quality experience.
- Experienced in developing community relations and partnerships to drive successful programming.
- Distill complex information into a simple, clear message using relevant examples, stories, and community information that resonates with the public, clients, and partners.
- Write clearly and concisely, using multiple platforms to reach diverse audiences, influential public speaker, and presenter.
- Develop and implement a comprehensive year-round communication plan to keep clients, members, partners, and the ecosystem informed and engaged.






- Execute the development and implementation of social marketing, public and media relations, website content, communication/resource development materials, and brand management.
- Produce materials for marketing (news releases, newsletters, print ads, etc.), communication/resource development materials, and brand management.
- Establish media contacts; handle requests for advertisements, including design of ads and tracking of expenses.
- Oversee all communication platforms (mailing lists, email lists, websites, social media pages, reader boards, ads, etc.)
- Conduct, analyze, and interpret internal and external research to support the planning and development of organizational resource development and marketing strategies and plans.
- Set department goals,





develop a structure for the department, and lead Marketing.
- Additional Responsibilities: The Executive Director or CEO initiates or directs the performance of additional duties or tasks to support the mission.

Working Style:

- Act using Partnership principles of integrity, respect, humility, and inclusion internally and externally to advance community goals and outcomes.
- Effective presenter, active listener, open to new ideas, keeps supporters informed and engaged.
- Motivated by interaction and interpersonal social aspects of the role, sociable with a relaxed open behavior, seeks change and problems to solve to prove themselves, and strives to see the big picture and win.
- Communicates persuasively, with zeal and warmth. Congenial, warm, collaborative,





and cooperative within team settings. Quickly connecting with people and stimulates and communicates positively.
- Driven by variation of pace, change in priorities, contacts, environments, and tasks, and informality while delivering high quality work.
- Thinks outside the box and is creative with innovative ideas. Self-directed and driven to fast action. Comfortable with pressure, speed, and proactively initiates change.
- Shares and delegates in an amiable way to achieve objectives, staff growth and team needs. Steadfast and reliable with a cooperative approach; is patient and modest.
- Attentive to process and details and accuracy; wants tasks done correctly and on time by themselves and staff.

Requirements include:

- Bachelor's degree (Master's preferred) in Marketing, Business, or related field with 7+ years of experience AND a portfolio of marketing successes.
- Comprehensive knowledge of nonprofit, business-to-business, and technology marketing.
- Strong project management and organizational skills, a tenacious ability to meet deadlines, and enthusiasm for supervising key projects and personnel.
- Knowledge of business trends and regional economic trends that impact needs and resources.
- An "audience-first" approach to understand the target audiences for the ICPK and connect with these audiences in meaningful and purposeful ways.
- Proficiency with Google and MS Office applications (Word, Excel, PowerPoint), CRM systems (HubSpot), and design programs (i.e. InDesign, Canva).
- Demonstrable experience in developing and managing industry research projects, qualitative and quantitative research, thought leadership, and white paper development.
- Superior data-driven problem-solving, decision-making, organization, project, and time management skills.
- Excellent written, editing, and verbal communication skills.
- Self-starter, able to work independently with minimal supervision, and is a team player.
- Experience in effectively communicating complex or sensitive information (oral, written, and interpersonal) and crisis management.
- Valid Ontario Class "G" Driver's license and insured personal vehicle.
- Full-time hours and participation in early morning, evening, and weekend events will be required.
- In-Office 3 days a week

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday
- Weekends as needed

Ability to commute/relocate:

- Peterborough, ON K9J 3H1: reliably commute or plan to relocate before starting work (required)

Education:

- Bachelor's Degree (preferred)

Experience:

- Marketing: 7 years (preferred)

Language:

- English (preferred)

Work Location: In person

Application deadline: 2024-11-01

▶️ Marketing Manager
🖊️ Innovation Cluster - Peterborough and the Kawarthas
📍 Peterborough