16 Oct
The Body Shop
Toronto
Job Title: Digital Director
Location: Toronto
Job Description:
The Body Shop Canada is seeking a highly skilled Digital Director to lead the development and operation of our eCommerce platform and Amazon marketplace. This role is essential for driving digital sales and enhancing our online presence. The ideal candidate will have a strong background in launching and operating Shopify Plus commercial platforms, combined with a robust technical foundation and a proven track record of driving online revenue growth.
Key Responsibilities:
E-Commerce Strategy Development:
Define and implement a comprehensive eCommerce strategy to enhance customer experience and drive sales growth.
Oversee the development, launch,
and ongoing optimization of The Body Shop Canada’s Shopify Plus platform.
Sales Optimization:
Analyze digital sales performance metrics and customer behavior to identify opportunities for growth and improvement.
Implement best practices in digital merchandising, SEO, and customer engagement to drive conversion rates.
Marketplace Management:
Lead the operation and growth of the Amazon marketplace, ensuring alignment with overall brand strategy and performance goals.
Develop and execute promotional campaigns to maximize visibility and sales on the Amazon platform.
Technical Leadership:
Provide technical guidance on eCommerce solutions, including website architecture, payment processing, and inventory management.
Collaborate with IT and development teams to ensure seamless integration and functionality of all digital platforms.
Team Leadership:
Build and lead a high-performing eCommerce and digital marketing team, fostering a culture of innovation and collaboration.
Mentor team members in digital marketing strategies, analytics, and eCommerce technologies.
Stakeholder Collaboration:
Work closely with cross-functional teams, including marketing, logistics, and customer service, to ensure cohesive execution of eCommerce initiatives.
Engage with external partners and vendors to enhance platform capabilities and reach.
Budget Management:
Develop and manage the eCommerce budget, ensuring efficient allocation of resources to maximize ROI on digital initiatives.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Proven experience in a digital leadership role, with a strong focus on eCommerce and marketplace operations.
Extensive experience launching and managing Shopify Plus platforms.
Strong technical background in web development, eCommerce technologies, and digital marketing tools.
In-depth understanding of digital sales strategies, analytics, and performance metrics.
Experience in the beauty or retail industry is a plus
Exceptional leadership, communication, and interpersonal skills.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to lead critical projects in a dynamic environment.
- Potential for contract extension based on performance and business needs.
If you are a proactive and strategic Digital Director looking for an exciting interim opportunity,
we invite you to apply.
Application Process:
Please submit your resume and a cover letter outlining your relevant experience to:
[email protected]
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▶️ Head of Digital
🖊️ The Body Shop
📍 Toronto