12 Oct
Accoravillage
Toronto
eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you can’t find a solution, you build it. Entrepreneurship and innovation are in our DNA. Our culture is based on transparency, teamwork, and continuous innovation.
As the authority in Managed Detection and Response, we protect the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats.
Who We Need
As an integral member of the eSentire marketing team, this individual will serve as Product Marketing lead for eSentire’s extensive portfolio of clients. Working cross functionally with Product Management,
the Office of the Chief Technology Officer, Global Demand Generation, Sales and the Global Channel Team, this individual’s primary responsibilities are:
- Development and execution of go-to-market plans and programs
- Creation of compelling messaging/value propositions
- Creation of enablement assets and tools
- Demonstration of eSentire differentiation/unique value
This individual will need to be comfortable in a fast-moving industry with the ability to pivot based on market shifts and client needs. Cross-collaboration will be critical in this role as requests and priorities can quickly shift with solutions spread across different functional groups within eSentire.
What You'll Do
- Collaborate with Product Management, Marketing, Office of the CTO, Sales team and other cross-functional teams to drive results
- Create Go-To-Market plans, messaging, and positioning
- Develop and execute against global service launch calendar to bring solutions and programs to market
- Represent and evangelize solutions to prospects and partners
- Produce and oversee creation of marketing materials (assets, tools, competitive, presentations, proposals, solution briefs, playbooks, Brainshark learning, etc.) that is focused on filling and strengthening gaps within:
- Personas
- Sales Stage (External and Internal)
- Sales Enablement
- Assist in developing and presenting training material
- Ensure solution-related assets and sales tools are kept up-to-date across all repositories
- Respond to related requests as they occur
- Participate in conferences/tradeshows
- Measure and analyze launch and marketing programs in order to incorporate key learnings into future plans.
- Help influence roadmaps by working closely with Product Management and Office of the CTO
- Monitor marketplace and competitive products from a technical and business perspective to determine competitive messaging
Skills You'll Need To Have
- 1-3 years of product marketing experience in B2B
- Experience with security services/software/technology highly preferred
- Demonstrated ability to develop and articulate value prop/messaging to different personas
- Understanding of unique needs/requirements across industries and verticals
- Proven verbal, written, and presentation communication skills
- Ability to identify weakness and opportunities for content and messaging development against the sales cycle and personas
- Excellent hands-on analytical capabilities
- Demonstrated ability to create programs that generate leads
- Excellent project management as well as interpersonal and organizational skills
- Position may require up to 15% travel
Our Culture and Values
At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!
We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification,
we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.
Total Rewards
We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes comprehensive health benefits, a flexible vacation plan, and participation in our company-wide equity program, allowing you to share in the success and growth of our organization.
Accommodation
If you have any accessibility requirements during the recruitment process, please reach out to our HR team at ****@esentire.com and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued,
and we look forward to the opportunity to work together to build a more inclusive future.
It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address. We strive to provide a welcoming, respectful, and thorough interview process, providing the candidate with ample opportunity to spend time with the hiring manager, recruiter, and future colleagues face to face, or using a video conference technology.
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▶️ Senior Product Marketing Manager
🖊️ Accoravillage
📍 Toronto