12 Oct
Tourism Industry Association of Ontario
Golden Horseshoe
Company Summary
Tourism Niagara-on-the-Lake (Tourism NOTL) is the official Destination Marketing Organization (DMO) for the Town of Niagara-on-the-Lake.
Location
Niagara-on-the-lake
Date Posted
02 Oct 2024
Closing Date
18 Oct 2024
How to Apply
Interested candidates are invited to submit a resume and cover letter to *******@niagaraonthelake.com no later than Friday, October 18, 2024, at 2 p.m.
Job Type
Full-Time
Job Category
Manager
Position Overview
Tourism Niagara-on-the-Lake (Tourism NOTL) is the official Destination Marketing Organization (DMO) for the Town of Niagara-on-the-Lake. We are seeking an experienced, skilled, and dynamic leader to lead our tourism services team. In this pivotal role,
you will be crucial in promoting the destination as a premier location for tourism, conventions, conferences, and other strategies outlined in Tourism NOTL's five-year tactical marketing plan and the Town of NOTL's Tourism Strategy, Masterplan, and Action Plan. The impact of your work will be significant, shaping the future of tourism in NOTL. The ideal candidate will possess strong leadership skills, DMO experience, marketing and project management expertise, and a proven track record in process improvement and business development.
Responsibilities
Leadership and Administration
- Direct and manage the tourism team, which consists of the Marketing Officer, Special Projects Officer, and the visitor information staff.
- Lead and oversee tourism data collection and analysis of meaningful visitor data to support product development, visitor infrastructure development, and marketing.
- Manage and maintain the tourism-related budget.
Strategy Development
- Oversee the development and execution of marketing strategies outlined in the Marketing Tactical Plan.
- Plan new research-based advertising strategies for current and subsequent years that will increase the market segments' market share.
Marketing
- Lead and oversee the creative message development, design, and print of the marketing publications and collateral.
- Lead and oversee marketing campaigns focusing on the tourism sector, seasonal campaigns, and other marketing initiatives undertaken by Tourism NOTL.
- Oversee the implementation of the social media strategy that aligns with the marketing plan goals and objectives.
- Oversee the tourism website strategy, contribute to and manage the flow of new web content, and monitor its effectiveness.
- Manage the Influencer Partnership Manager program and strategy.
- Represent Tourism NOTL at industry events and consumer shows.
Promotion
- Develop relationships with national, international, and regional tourism-based publications, writers, and tour operators.
- Design, develop, and conduct familiarization tours for media, event planning, tour operators, and travel writers.
- Organize various media information and make affordable and effective media buys to promote tourism in NOTL.
- Coordinate current and updated information to the press.
What We Are Looking For
- The ideal candidate will have completed post-secondary education in a relevant field or possess equivalent related experience in the tourism industry along with a strong understanding of destination marketing and management.
- Proven experience in a leadership role with a minimum of 5 years in a similar capacity.
- Strong marketing and project management skills with the ability to prioritize and delegate tasks effectively.
- Demonstrated success in process improvement initiatives and driving organizational change.
- Excellent negotiation and communication skills.
- Ability to inspire and motivate a team towards achieving common goals.
What We Offer
- A dynamic, supportive work environment.
- A chance to play a significant role in driving the success of tourism in Niagara-on-the-Lake and the Region of Niagara.
- Competitive salary and benefits package.
- On-site parking.
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▶️ Director of Tourism Services
🖊️ Tourism Industry Association of Ontario
📍 Golden Horseshoe