Advisor, Business Development

Advisor, Business Development

Economical is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.







The Business Development Advisor contributes to Economical’s growth and profitability by actively managing and growing relationships within the existing broker network as well as building relationships with new brokers in the candidate’s region.

Reporting to the Director, Business Development the incumbent is responsible for development and implementation of sales plans and manages the sales pipeline at the broker level, actively monitors broker performance and provides guidance, support, and relevant training to brokers within the region.

The candidate advocates for the broker, escalating and engaging Economical stakeholders where appropriate. The incumbent collaborates with their peers in UW and Claims to share market intelligence and deliver a consistent broker experience which meets or exceeds the brokers expectation.

Strategy and Planning:

- Implements the CI segment strategies, broker segmentation strategy, and the regional strategy; to deliver profitability and growth.






- Engages brokers and internal resources as required to identify solutions that support Economical’ s regional growth. - Collects and escalates market intelligence and provides competitive analysis of regional marketplace.
- Manages the pipeline of opportunities for brokers within the candidate’s region, acting to effectively identify, qualify, and convert opportunities. Collaborates with peers across the organization to identify and take advantage of opportunities and to enhance the broker experience.
- Reports on open, closed and won opportunities within the candidate’s pipeline - Participates in sales meetings, where appropriate, and comes prepared with insights on Broker performance, pipeline opportunities, trends, risks, and issues within the candidate’s region.






- Identifies opportunities, including portfolio transfers, and new broker appointments - Effectively engages with Brokers to influence Brokers to recommend Economical as the insurer of choice - Develops feasible/profitable innovative solution(s) while working together with the broker, underwriter and/or claims.

What do you bring to the role?

- 3 years of Commercial Property and Casualty experience, or sales or marketing experience
- Preference will be given to candidates with sales experience and previous commercial lines underwriting experience.
- Exceptional customer service, verbal, and written communication skills
- Strong ability to influence and effectively negotiate with internal and external stakeholders






- Valid driver's license with a driving record acceptable to the company

Salary Range - $66,300– $122,100

Interested in this role, but don't meet every requirement? We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" — they're essential to our success.

What's in it for you?

- Hybrid work schedule for most roles
- Company share ownership program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations






- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot — you deserve it.







It's better here — but don't take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

▶️ Advisor, Business Development
🖊️ Economical Insurance
📍 Calgary