10 Oct
Kruger Products | Produits Kruger
Mississauga
At Kruger Products we have a shared vision for greatness. We manufacture some of North America’s most popular tissue brands - Cashmere, Purex, Scotties’, SpongeTowels, Bonterra, White Cloud, as well as products for use away from home.
We are leaders in our industry, leaders in our communities, and leaders in sustainability. We proudly have close to 3,000 employees across manufacturing plants in Quebec, British Columbia, Ontario, and Tennessee, as well as our headquarters in Mississauga, ON and Sales offices in North America.
Join a groundbreaking Marketing Team being recognized as industry leaders through Cannes Lions, The Marketing Awards, AToMiC, The ADCC, AICP and Clios.
Job Requirements:
What You Will Do
The Senior Marketing Manager will focus on building the strategic vision, setting the agenda and ensuring strength of execution to deliver short and long term results for our Bath Tissue portfolio brands, Cashmere and Purex. You will have an focus on stimulating consumer demand and sales activity to achieve the annual Marketing plan.
In this role, you will:
- Lead the strategic direction for portfolio by setting the plan and driving execution to meet business targets
- Execute Marketing programs including brand building advertising plans, consumer promotions, new innovation, coupon activities and website updates, and is responsible for communicating marketing support activities with Sales and Trade Marketing
- Leverage consumer and market insights to boost demand and share growth
- Manage agency partners to develop best-in-class consumer communication strategies
- Monitor, analyze and report competitive activity including advertising, packaging and pricing.
- Develop new products that utilize market opportunities and drive brand growth organically while maintaining existing brand profitability
- Execute and communicate marketing programs and marketing support activities. Support brand strategy development and consumer communication plans.
- Provide recommendations on budgeting, packaging changes and innovative development
- Maintain accurate market information required to develop and execute the overall marketing strategy
- Work closely with sponsorship team to drive equity amongst our brands through key programming
- Complete the annual Business Review and manage the Advertising and Promotion budget
- Motivate and excite the organization, cross-functional teams and external partners on our Marketing initiatives
What You Will Bring
- A Bachelor’s in Business Commerce/Marketing or equivalent education/experience
- 7+ years of marketing experience; Brand Manager level in CPG Marketing. Sports Marketing experience is an asset.
- Strong Nielson experience
- Ability to draw upon consumers insights and trends to connect with consumers and propel the business forward
- Experience leading cross functional projects and handling multiple projects and priorities
What’s In It For You
Our mission is to make everyday life more comfortable. Together we bring this mission to life. As an ever-evolving business, there are always exciting new challenges, diverse career paths, and opportunities to innovate. Be part of a recognized employer – Greater Toronto Top Employer since 2013,
Deloitte’s Best Managed Companies since 2018, and Forbes Best Employers in Canada.
Join Kruger Products and Expect to do Something Great.
We thank all applicants for their interest in Kruger Products; only candidates selected for an interview will be contacted.
Kruger Products is an equal opportunity employer and encourages applications from all qualified individuals. Accommodation will be provided in all parts of the hiring process as required under KP’s Accessibility Policy and Multi-Year Accessibility Plan - 1.04.33.
Applicants need to make their needs known in advance.
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Job Snapshot
Employee Type
Full-time
Location
Mississauga, Ontario (Hybrid)
Job Type
Marketing, Manufacturing, Grocery
Date Posted
10/08/2024