10 Oct
AutoTrader.ca
Greater Toronto Area
As a Product Launch & Adoption Specialist, you'll be at the forefront of our mission to introduce new solutions to the market. You will play a pivotal role in orchestrating the entire lifecycle of our product launches, from go-to-market operationalization to market adoption. This position offers a unique opportunity to shape the success of our products and drive our company's growth trajectory forward. If you thrive in dynamic environments, enjoy leading with autonomy, and have a passion for driving impactful initiatives, this role is tailor-made for you.
Responsibilities:
of Go-to-Market Approach and Execution Oversight:•Gather information to inform the establishment of a comprehensive go-to-market approach.•Contribute insights and analysis to shape the strategic direction of product launches.•Oversee the entire go-to-market process, coordinating with sales, marketing, and product teams.•Identify and proactively address potential risks and challenges, ensuring a seamless and successful launch.
Strategy:•Collaborate closely with the marketing team, defining a communication strategy that resonates with our audience and aligns with our brand identity.•Thoughtfully select the most effective channels to promote our products, attracting users and maximizing our reach.
Collaboration:•Facilitate collaboration across diverse teams, including sales, service, product, software development, content, marketing, legal, operations, and finance.•Cultivate a collaborative environment, motivating teams to work cohesively towards common goals in the go-to-market process.
Management:•Define and establish measurement milestones, metrics, and KPIs,
providing a framework for evaluating the success of launch initiatives.•Take the lead in developing and overseeing the implementation of product launch plans.
and Adoption:•Develop strategies and initiatives to support the onboarding and adoption of our products by customers.•Take a leadership role in conducting onboarding training sessions when necessary, ensuring customers are equipped with the knowledge and resources needed for successful product implementation.
of Business Processes and Best Practices:•Support the establishment of business processes and best practices related to product launches, ensuring consistency and efficiency across the organization.•Identify areas for improvement and optimization in existing processes, recommending, and implementing solutions to enhance effectiveness.
Analysis and Optimization:•Monitor and analyze overall product adoption post-launch, tracking key performance indicators (KPIs) and outcomes to provide transparent and effective reporting to stakeholders.•Collaborate closely with the product team to identify opportunities for enhancement that would drive stronger adoption and improve customer satisfaction.•Enable the product team by providing them with the tools and resources needed to effectively monitor volume, revenue, and general product health.•Partner with Product to develop and lead strategic adoption plans aimed at increasing product adoption rates and maximizing customer value.•Identify best practices and areas for improvement,
contributing to continuous optimization.Requirements:•Demonstrated success in launching and managing products through the entire product lifecycle, from conception to market launch.•Highly organized with the ability to lead multiple launches concurrently.•Outstanding communication and presentation skills, proficient in effectively engaging with both internal stakeholders and external clients to ensure clear and impactful communication.•Analytical mindset with a continuous improvement focus, constantly seeking ways to enhance processes and outcomes.•Strategic thinker capable of developing and executing innovative go-to-market strategies.•Effective leadership and influencing skills to inspire and motivate teams, drive adoption, and make decisions that align with the product vision and strategy.•Experience in dynamic environments, adept at pivoting strategies based on market feedback and business needs.
Experience in fast-paced startup environments or high-growth companies is a plus. What’s in it for you… -We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best. Fitness and wellness -We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program. Benefits from Day 1 -Gym discounts-Local in-office free gyms-Employee and Family Assistance program-Weekly virtual wellness events-In addition to in-house training,
we provide an annual lifestyle allowance of $1500 so you can grow your skills.-Conferences & training budget-Regular internal training programs Financial planning -Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection. Competitive salary -Annual bonus structure-3% CPP matching