09 Oct
Robert Half
Calgary
We are actively seeking a seasoned Marketing Manager to join our dynamic team. This role will involve leading marketing strategies across various brands within the health-tech, fintech, and cybersecurity sectors. The ideal candidate should demonstrate a blend of creativity, analytical thinking, and leadership skills, enabling the development and execution of comprehensive marketing strategies that propel brand growth and business objectives.
An in-depth understanding of marketing management, go-to-market (GTM) strategy development, along with cross-functional collaboration, is a must. The successful candidate will join a growing team of over 100 professionals dedicated to innovation, excellence, and growth.
Key Responsibilities:
- Product Marketing: Facilitate product positioning, messaging, and launch strategies. Develop and execute GTM strategies for new and existing products. Collaborate with product management and sales teams for product positioning.
- Marketing Strategy and Planning: Formulate marketing strategies and campaigns in alignment with business goals. Carry out market research to understand market trends and competitive landscape. Manage marketing budgets for optimal ROI.
- Brand and Campaign Management: Oversee the branding initiatives and execute consistent messaging and visual identity across all marketing channels. Plan, execute, and monitor marketing campaigns for product awareness and adoption.
- Content Development: Oversee quality content creation for various marketing channels. Collaborate with the creative and design team to develop engaging marketing materials. Ensure alignment with overall brand voice and marketing strategy.
- Digital Marketing:
Develop and execute digital marketing strategies and manage the company’s online presence. Stay updated with digital marketing trends and technologies.
- Team Leadership and Collaboration: Lead the marketing team, offer guidance, support, and professional development opportunities. Align marketing initiatives with overall business goals in collaboration with senior leadership.
- Public Relations and Communications: Develop and maintain relationships with media outlets and key stakeholders. Oversee the creation of public relations materials and manage crisis communication efforts.
Qualifications / Experience:
- 5+ years in SaaS marketing.
- Proven experience as a Marketing Manager, with a successful track record of marketing strategies.
- Demonstrated ability to effectively collaborate across departments.
- Experience leading and managing a marketing team.
- In-depth knowledge of digital marketing channels and tools.
Skills:
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Creative thinking and problem-solving abilities
- Highly developed business writing skills
- Outstanding presentation skills
- Independent self-starter
- Proficiency in marketing automation and project management tools
- Strong organizational and time management skills
- Analytical mindset with a balanced approach to marketing.
- This is a terrific opportunity for a skilled marketing professional looking to elevate their career. Apply today.
If you are available immediately with the requirements listed above, click the “Apply Now!” link.
For assistance with applying, please call Robert Half at (403) 264-5301 quoting job reference number 05000-0013013983.
Robert Half would like to thank all applicants for their expressed interest however, only those candidates identified for interview will be contacted.
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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Questions? Call your local office at 1.888.490.4429. All applicants applying for Canadian job openings must be authorized to work in Canada.
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▶️ Marketing and Content Creation Manager
🖊️ Robert Half
📍 Calgary