08 Oct
World Vision Canada
Mississauga
Responsible for leading the website content strategy and execution, you will be involved in both strategy and hands-on execution of content. In short, you are a strong copywriter, expert at SEO and have a natural ability to craft and lead website content strategy for others to follow.
Description
Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.
You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children.
Join the World Vision Canada team and be part of a powerful and effective force for good:
Position: Website Content Strategist
Reports to: People Leader, Brand
Position Term: Full Time Permanent
Primary Location: Mississauga, Ontario, Canada
Workplace Type: Remote
The Role
First impressions are everything, and with this role, you will be leading the first impression of the World Vision Canada website. Leaning into your website content experience you will play a critical role on our digital team. Responsible for leading the website content strategy and execution, you will be involved in both strategy and hands-on execution of content. In short, you are a strong copywriter, expert at SEO and have a natural ability to craft and lead website content strategy for others to follow. In addition, your curious mindset will lead you to constant testing and optimization of your strategy.
Role Breakdown:
(25%)
- Copywriting based on editorial calendar that you’ll define
(55%)
- Build website content strategy (including SEO, conversion/content optimization)
- Meetings with product, marketing and market research teams to define publishing processes, optimization testing, editorial calendar
- Develop frameworks within content strategy (i.e. page frameworks for optimized conversion)
- Meet with PO for alignment on direction of strategy
- Review/coach on content with writer, designer, developer
(20%)
- Check KPIs dashboard on content and SEO performance
- Lead meeting on optimization ideas/backlog with rest of team (incl. marketer, writer, designer, rich media producer)
Duties and responsibilities:
Envisioning Effective Strategy
- Creates and executes a persuasive website content strategy that influences target audiences throughout various stages of the buying journey, ultimately driving engagement and donations.
- Analyzes existing content and content ecosystem, and provides recommendations to drive efficiency and improve quality of content.
- Collaborates with marketing, product and market research teams to build a website content strategy (including an SEO strategy) and publishing processes, ensuring a seamless user journey based on audience segmentation.
- Plans test and learn cycles using data and insight, aiming to be as close to the target audiences’ needs and desires as possible.
- Gathers audience insights and makes recommendations on innovative content strategies that drive engagement.
Managing and Executing Creative Content
- Creates, writes,
and produces relevant website content to realize the team’s shared vision and website content strategy.
- Leads and manages a website editorial calendar.
- Evolves the website tone of voice based on audience insight and socializes it within Brand and Marketing teams.
- Develops frameworks for website content creators to optimize webpages for engagement and conversion
- Acts as the “chief website editor” to check for grammar/spelling, brand messaging and on-page SEO optimization.
- Coaches team members on developing SEO-friendly content, writing flow, readability, sentence variety and structure, specific to target audience.
- Establishes strong relationships with subject matter experts across the organization to source impactful content ideas.
Performance Metrics
- Establishes and tracks key performance indicators (KPIs) to measure the success of go-to-market activities. Continuously refines the website content strategy based on data-driven insights.
- Seeks and maximizes opportunities to inspire a subset of our Agile team. Demonstrates functional expertise to those directly working in the same marketing community of practice. Helps foster a culture where every idea is valued and every team member feels empowered.
- Stays ahead of the curve in journalism, marketing, digital and humanitarian trends. Leads initiatives to refine our processes, always seeking ways to do more good, more efficiently.
Why You’ll Love Working Here
- Meaningful Impact:
See the direct results of your work in the lives of children and communities worldwide.
- Growth Opportunities: We invest in your professional development, offering a path to grow your skills and career.
- Collaborative Culture: Join a team that values innovation, inclusivity, and the power of shared ideas.
- Work-Life Harmony: Enjoy flexible working arrangements, wellness programs, and an environment that respects your personal life.
- Competitive Package: We offer a rewarding salary, comprehensive benefits, and the satisfaction of making a real difference.
Qualifications
- Degree/Diploma in Journalism, Marketing, or similar discipline
- 10+ years of proven experience in driving successful, scalable and high-impact website content strategies
- A digital native with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization
- Demonstrated ability to transform ideas into compelling story arcs that tell diverse stories and resonate with the target audiences
- In-depth knowledge of keyword research, SEO best practices and search engine algorithms trends
- Expert proficiency with SEO and analytics tools (e.g. Ahrefs, Google Search Console, SEMrush)
- Superior written and verbal communication skills
- Demonstrated organizational, interpersonal, proofreading, communication and creative skills
- Hands-on experience with analytics platforms such as Google Analytics and Adobe Analytics
- An Agile mindset with the ability to manage priorities
- Experience with digital technologies,
such as Adobe Experience Manager, HTML & CSS is an asset.
Join Us
If you're ready to lead with heart, innovate for impact, and be a part of a story that changes lives, we want to meet you. Apply now and embark on a career filled with purpose, growth, and community.
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▶️ Website Content Strategist
🖊️ World Vision Canada
📍 Mississauga